There was a time when I would have unequivocally answered yes to this question. However, marketing your business on Facebook has evolved. Depending on your company structure (are you a solopreneur or a local business) it might make more sense for you to connect on a personal level and build awareness through your personal profile.

There are limits to how your personal profile can be used though, and it’s important to understand what Facebook’s terms of service are prior to making this decision.

The pros of a fan page are search engine visibility and the ability to build meaningful relationships with people truly interested in your product or service.