Social media has changed the way businesses communicate with consumers. It’s no longer necessary for a consumer to pick up the phone to learn about your products or services. Potential clients can now find all the information they need with just the click of a mouse. Creating a social media presence for your business allows [...]

Twitter allows potential customers to get a better understanding of who you are, what your business is all about and how you might best serve their needs given their particular circumstance. It also enables your business to follow and connect with a very specific target audience. Using sites such as Twellow or WeFollow, you can [...]

A Facebook “Profile” also known as your personal “Timeline,” is the standard Facebook experience, representing one person, his or her interests, and his or her connections with other Facebook users. A Facebook “Page” on the other hand, may be used to brand a product or represent a company, community, or special interest group. Facebook offers [...]

There was a time when I would have unequivocally answered yes to this question. However, marketing your business on Facebook has evolved. Depending on your company structure (are you a solopreneur or a local business) it might make more sense for you to connect on a personal level and build awareness through your personal profile. [...]

YouTube is the second largest search engine next to Google and the top site for video content. With over 2 billion monthly views and 1 billion unique users, YouTube has the ability to put your content in front of the right people. In fact, recent statistics prove the power of video as viewers consume more [...]

A blog is an incredibly important aspect of social media marketing. It offers you a platform to publish your thoughts, give advice, and share the knowledge you have accumulated over the years. It is also a perfect way to extend the social media conversation and brand yourself as an expert within your field. While nothing [...]

It depends on the results you are looking to achieve. My typical response is 15-20 minutes in the morning and then the same amount of time in the afternoon. Spend your time in the morning setting up your day. Find articles from your favorite bloggers to retweet or share across any of your social networks [...]

Share content, be passionate about your business and let that shine through across your social sites. Connect with influencers, be consistent in your efforts and never ever engage in negative or disparaging conversations. Keep your tone light, positive and uplifting. You have a much better chance of attracting the right consumers with a positive outlook [...]

Not initially understanding the importance of social media, not double-checking content before it’s posted (edit for errors), forgetting to post and letting days or weeks go without a tweet or post from your business, not creating a social media calendar containing your content strategy and not having measurable goals in place before getting started.

While Facebook, Twitter and other social sites boost visibility and awareness, LinkedIn has a unique business focus. Creating a LinkedIn profile where business professionals and consumers can find details about your work history, talents and skills will build credibility and inspire transparent conversations.