Twitter allows potential customers to get a better understanding of who you are, what your business is all about and how you might best serve their needs given their particular circumstance. It also enables your business to follow and connect with a very specific target audience. Using sites such as Twellow or WeFollow, you can connect with Twitter users that share common interests.

Tweeting about your business, sharing interesting facts, answering common questions and offering helpful insight will build loyalty and trust. Plus, tweeting on a consistent basis will help you find your brand voice and tweeting rhythm; two very important components to a successful Twitter strategy.